Who:
When conceptualization this opportunity, I figured the people who lie inside the boundary are people who eat in the car and people who lie outside the boundary are those who refuse to eat in the car or people who only eat when someone assists them. When interview people who refuse to eat in the car, I decided they are definitely consumers who would never need my product because they lie very outside of the boundary. If they never eat in the car, then they never have a reason to simplify the process. When interviewing people who only eat when someone assists them, the overall consensus was that even though the process was simplified for them when someone was helping, they said that the passenger could have benefitted from a product that ease the process of eating in the car.
What:
When exploring more into the "what" of the need, the interviewees were actually very helpful when defining the boundary of the need. Many went into how the use of a table would help, but the process of eating in the car would still be difficult. That led into realizing that the need I have identified could lead into the need of having a self-driven car in order to perform more functions while driving.
Why:
When thinking about the "why"the needs exists, I dove further into what was discussed in the "what" section. It is very difficult to perform any tasks while driving. Driving requires a lot of focus and constant awareness of your surroundings. A table to assist the process of eating while driving could prevent spills and make it easier to place your food down when you need to two hands to drive. With that being said, it does not result in a perfect scenario for eating while driving. There are still dangers involved that cannot be solved when eating and driving. A self-driven car would be able to monitor what is going on and drive the car properly (if this technology was actually invented).
Inside the Boundary Outside the Boundary
- Who: People who eat in the car - Who: People who refuse to eat in their car or
- What: Assistance when eating and driving people who only eat in the car when
- Why: It is easy to spill in the car with your lap someone can assist them
being uneven and there isn't a safe place to - What: Complete assistance of driving;
put your food between bites some kind of hands free assistance
- Why: There is still no car that is self-driven
Overall, interviewing people this time showed me that a table for eating and driving can only help so much and people who refuse to eat while driving still will most likely continue to refuse to eat until there is a completely safe way to perform this task.
Hey,
ReplyDeleteI can tell that the insights from your interviews really helped you think more about your solution to this problem of eating while driving. I think there will always be people who refuse to eat in their car. However, maybe with an easier way to do so, maybe those people who only eat in their car when they have assistance will be more likely to use this solution for eating in the car.
Hi Taylor,
ReplyDeleteThese interviews seemed to really help narrow the demographic for your product. Which can actually be a good thing! This way you can make a very personalized item and give your clients exactly what you need. If your clients are happy they'll speak highly of your services and maybe even have some people who refused to eat in the car think differently.
Taylor,
ReplyDeleteYour opportunity is really interesting. I personally don't like to eat in my car very often because it is distracting and usually messy. I also do not tend to drive very long distances, so maybe the average distance per trip is a contributing factor of if people do it or not. I would assume that the more people spend in their car throughout the day, the more likely they are to eat in it.